Our Clients
"Intertwine is the first place I call when faced with a particularly challenging research project. Not only has their deep understanding of education markets saved us time and money, it has led to better, unbiased, and more actionable results. As if the caliber of their work isn't enough, the Intertwine team is a joy to work with and their enthusiasm for education and innovation is infectious."
Roxanne McCarley
Head of New Product Development & Product Marketing
Wolters Kluwer Education
"I have worked with Laura Coaty, Intertwine’s founder, for over 20 years to define customers’ articulated and unarticulated needs. Together, we have created products that have served millions of students, including some products that defined their markets. The Intertwine team is collaborative, has deep knowledge of the education markets, and understands how to garner information from both students and educators without biasing the results. They create easy to understand reports, and more importantly are instrumental in interpreting the results and turning research into action."
Jason A. Jordan
EVP Technology
Vista
"Intertwine Research is an excellent research partner. With extensive understanding of the K-12 education market, Intertwine provides deep expertise in designing and conducting research that addresses a broad range of questions related to identifying market needs, designing, and developing products, and obtaining insights that impact performance. Laura Coaty excels at utilizing her knowledge of education to articulate actionable recommendations. Throughout projects, Intertwine is collaborative in ensuring that research aligns with partner needs and results provide relevant, meaningful insights."
Nari Carter
Senior Director of Research
Imagine Learning
“Pearson works with Intertwine to survey faculty and/or students on their evolving preferences for courseware. Intertwine’s knowledge and understanding of the market has helped us both formulate the right questions to ask as well as interpret the results. Their services are personal, fast, and responsive to our needs in developing strategies for the year ahead. Not only do they provide reports, they also present the findings at the appropriate level of detail to different audiences as part of their deliverables. I have found that aspect to be very helpful especially as there are always many follow up questions for which Laura and team can formulate the responses from the core data.”
Stephanie Thurston
Vice President, Product Strategy
Pearson
“I have worked with a number of research firms, and Intertwine - with its deep expertise in educational technology - clearly stands out from the rest. They have been a valuable partner in executing mass-market studies focused on students and educators. Intertwine's decades of experience in EdTech results in relevant, actionable insights that are vastly superior to those of other firms. Intertwine's analysis and recommendations have guided internal decision-making on business strategy, product development, and marketing.”
Natalya Pasrija
Senior Manager, Marketing Insights
Curriculum Associates
"Intertwine truly understands the intricacies of education markets. They excel at marketing research design, project management, data analysis and reporting. They ask the right questions to understand the exact problem you are trying to solve, develop excellent research strategies, and deliver clear insights that drive business growth."
Joan Pedley
Head of Integrated Marketing
Riverside Insights
“I've worked with Laura Coaty at Intertwine on many projects over the years, and value her expertise in marketing research and market development. Her deep commitment to driving solutions that help teachers and learners succeed and insights into the educational curriculum market have helped me and my team to better understand what our customers need, and how we can best achieve that. ”
Blair Tuckman
Senior Marketing Manager
Great Minds
"I love working with Intertwine Research; their services are valuable and reliable, and their advice is based on a long-term perspective and expertise built on many years’ experience in educational publishing and technology."
Priscilla McGeehon
Publisher, Thames & Hudson
“I’ve worked with Laura Coaty, Intertwine's founder, on a number of innovative digital products. She translates market knowledge, user research, and design thinking into actionable recommendations and strategies. She is one of the most creative and collaborative people I’ve worked with in 20+ years in the education industry.”
Michael Greer
Educator & Board Member
Gadget Software